Work
Singleton — own product
Building Blaze
How we designed, built, and run a coaching platform now used by 50,000+ members on iOS and Android.
01Results
- Members
- 50,000+
- Platforms
- iOS & Android
- Launched
- 2024
- Market
- Tunisia
02The problem
Coaching apps are either simple trackers with no human, or spreadsheets a coach maintains by hand. Neither scales real, personalised coaching.
03What we built
Blaze pairs certified coaches with app-based tracking: workouts with instant PR alerts, nutrition, weekly check-ins, and an AI performance report that briefs the coach on each client.
We handle the product end to end — the iOS and Android apps, the coach dashboard, the AI reports, and a payment stack built for the Tunisian market. It's our flagship product and our proof that we ship.